No. 15 is the key in Tim Tebow Trainer 1.2 release

When Nike announced that the EA Sports NCAA Football 11 version of its Nike Trainer 1.2 sneaker, specifically designed with former Florida Gators now Denver Broncos quarterback Tim Tebow in mind, would go on sale on Friday, Aug. 6 at NikeStore.com, fans clamored to find out what lengths they would have to go to in order to get one of the 500 limited edition pairs.

While the company normally releases its new products at midnight, Nike had a trick up their collective sleeves Friday, putting the Tim Tebow Trainer 1.2 up for sale at exactly 1:50 a.m. Ironically, the sneaker sold out almost exactly 15 minutes later (though Nike claims it only lasted five), with the item officially appearing as sold out at 2:05 a.m.

The limited edition sneaker is “up there with some of the fastest sellouts,” according to the Nike Store’s Twitter account. The accompanying “Tebow Knows” T-shirt, which was also slated to be released Friday morning, is not yet available in the online store.

The Tim Tebow Trainer 1.2 features Tebow’s “Promise” speech from Sept. 27, 2008, along with a blue and orange color scheme, and EA Sports and NCAA Football 11 logos.